Year, Sony denounce the PC market, Samsung and then follow up. The second half, and even developed the world's first notebook Toshiba, are interested fade. In addition to manufacturers have retreated outside the top five PC brand has come to mark the transformation of life and death, are all points to the rise and fall of the PC industry and helplessness.

Nearly two years, PC brands like actress had gas, less fresh, the lack of topic, audience eleven leave. Rapid shift in the technology industry, mobile networks, networking time, the whole world's top five PC brands strive to transition, you want to continue to stay in the spotlight, this will be the last fight of life and death.

Recent US industry blew spin wave technology industry such as eBay and Symantec have also practices. The fuse is lit HP, this 75-year-old age company missed the wave action eventually split into two, and strive to innovation.

In the PC industry, HP is not only old business, the bottom just fell bleeding Acer, was founded 38 years of middle-aged business, Lenovo, Dell happens in this year's "thirty", ASUS also want to enter the metabolism began to decline the 25-year-old. After entering the PC era, the PC does not represent a dead end, but to meet the zero growth is an indisputable fact that the old PC brands have launched transformation journey.

Five plants are old PC!

Five PC brand transformation can be divided into three categories, the first transition into IT solutions company Hewlett-Packard and Dell, the two companies in addition to PC products, but also before the two giants of global server shipments, in order to reinforcing materials other hardware Competence Center, such as storage devices, information security, business data analysis, Hewlett-Packard, Dell and shoved acquisitions Dabu pill to swallow, do not appear abducting, for example, to the recent past 3PAR EMC. They are targeted, the rise of cloud computing lock IT infrastructure, consultancy services, the huge business opportunities massive analysis.

Another is PC-based, full sprint action terminal Lenovo and Asus. Lenovo's direction is towards the "PC +" development, extending from the PC to a variety of devices, relying on Chinese female market advantage, in addition to the global PC leader, is the world's fourth cause of those smart phones, second in size only to ship Samsung, Apple and Huawei.

To climb out of China as well as the required patent war bullets, do not hesitate to acquire the same association, nearly four years have invested or joint case publicly disclosed on more than 5.8 billion US dollars this year, quickly won Chugeng IBM x86 servers and Motorola, shocked the industry.
In addition, Chinese Internet services and entrepreneurial ethos flourished, but also affect the association's transformation strategy. July this year, Lenovo established Internet business platform (New Business Development, NBD), invite the team to create a new global, cooperative modes include equity, technical cooperation, the first batch of products for glasses wisdom, intelligence and wisdom routers air purifier, Although at this stage to create such new product shipments is not big, but it is a card association wearable device, a move the wisdom of the home.

ASUS motherboards started from the successful transition into the PC brand, again this year to start a wave of restructuring. Asus chief executive Jerry Shen clear foreign declared, in 2017 the company will complete the transition to action, when action product (tablet plus mobile) PC revenue will exceed revenue. However, Asus announced second quarter financial results, mobile products about 14% of revenue from 60% PC, there are still some far distance.

Therefore, ASUS internal resources out effort sprint Zenfone smartphone. ASUS Zenfone set high for next year shipment target, together with the original foundry and large capacity can be used to produce the majority of iPhone, so the next year will be adjusted foundry partner, the new Quanta.
Another shift is the Acer cloud development.

Acer eDC business more than 10 years, is currently the foundation to do cloud services. Previous honorary chairman Shih sits after skillet, set the tone for the future direction is to develop self-built cloud. Acer self Shixuan Hui, general manager of the cloud business group explained, self cloud development will be divided into two brands: the first is "ab apps", consumer-oriented, providing documents, photographs and other cloud sync services within two years cumulative 4 million users; the second is for the developer partners launch "Acer BYOC empowered", provides development tools and certification services ally.

In addition to the cloud, Acer is also optimistic about the development of things, lock the car networking, medical, computing and communications, the four areas of smart home, "the core of things is not a 'thing', but 'people'!" Shixuan Hui stressed that also took the opportunity to sour about the opponent, "Apple is the iPhone (matter) as the center, small pedometer, ranging from cars, are connected to iPhone, and no man as core to think!"

With Sony, Samsung fade, the PC market in 2015 will be more centralized, on five industry is relatively favorable, but the success of the transition, their pressure is very heavy. Hewlett-Packard, for example, IDC research vice president of Taiwan Jiang Fang Yun believes that HP go a complete solution, the product can be used with the previous PC business with IT solutions into the commercial market, but after the spin-off, independent operating companies to PC HP Inc. company based pressure will increase.

In addition, ASUS smartphones early return to good outcomes, but to grow substantially next year, depending on the extent to open up new markets end. As for Acer's cloud business bias regional, rather than global, easy to expand the scale of their overall revenue and profit improvement space is relatively limited.

Google is the largest foreign aggression

PC brand factory in addition to the transformation pressure, but had to deal with all sorts of problems, but next year the maximum external pressure, probably from Google! Google in smart phones, tablet with Android to build a strong ecosystem after nearly 2 years began to strengthen the forces of Chrome OS at Acer, Samsung, HP and other partners assists, Chromebook successfully into education, standard case market, capture PC field.

However, the industry said privately, Google Chromebook focus next year will be placed in the white box market, strong industry support Local King (territorial PC brands)! In fact, a similar strategy has been in the mobile phone market, in June of this year I / O conference, Google announced the Android One platform solution, to make smart phones cost less than $ 100.
Three months later, Google announced the first wave of three mobile phone companies in India cooperation: Karbonn, Micromax and Spice, invariably Local King. Next year will put Google Android One copy mode to Chromebook.

Google choose the industry and regional cooperation, abandoning international brands, but also in the processor part, the Chinese partner will Rockchip (RockChip) qualify, difficult to expect next year will be more sharp price Chromebook.
Thus, for five PC brand factory, not only can not benefit, their products will face price pressures. On the other hand, low Chromebook prices will affect consumer willingness to purchase Windows laptop, PC brand next year will be a great challenge. Google's hardware strategy is "modular hardware", using the public version of the price close to the people to do, undermine the importance of the development of the hardware equivalent, this story and PC plant is also the enemy of the Friends of the relationship will be the follow-up focus.

There is also a hidden cause for concern is the long-rumored Apple 12.9-inch notebook combo is expected to ask the city in the first quarter of next year, when the camp will have a great impact on the combo Windows laptop market, particularly Lenovo, Asus, Acer weight combo models of the brand, and now you have to battle with Apple planning strategy!

PC giant five big moves:
Lenovo (chairman Yang Yuanqing)

Transformation strategy: take PC + strategy, extending outwardly from the PC products, such as mobile phones, smart TV, full sprint scale. The commercial market segment, the strengthening IT infrastructure strength, the acquisition of IBM
x86 server division, to become the world's third-largest server company's new highlights: Founded NBD business platform, in collaboration with start-up companies to develop new intellectual products such as glasses wisdom, wisdom routers, clean air filter
Hewlett-Packard (chairman Whitman)

Transition Strategies: For the sake of focus, the company was split into two, locked the consumer market HP Inc., as well as the commercial market HP
Enterprise. HP ranked second largest in the world of enterprise IT infrastructure, global PC market share is the second Daxin Highlights: October 2015 will be officially cut into two companies
Dell (chairman Michael Dell)

Transformation strategy: at privatization in transition under the city, set the tone becomes solutions company, continued through acquisitions, the ability to increase their IT services new highlights: sit tight in the world's second largest server, PC contrarian pick up market share
Acer (chairman Huang Shaohua)

Transformation strategy: transition hardware, software, services, triple the company. Strive to maintain the size of PC shipments to stabilize profits. On the other hand speed up the layout cloud, there are consumer-oriented cloud services, but also the establishment of AOP platform, in collaboration with other industry players
New highlights: a card four major areas of Things
ASUS (chairman Johnny Shih)

Transformation strategy: company restructuring actions, aimed at triple battlefield: PC, tablet, smart phone, the internal action set 2017 product revenue will exceed PC revenue, the company officially transformed into action
New highlights: Launch ZenWatch wisdom watches, but also low-key layout inside the robot.